Key Findings
Domain Scores
Each company was scored across 7 operational domains on a 1–5 scale. The industry averages reveal where the ecosystem is strong — and where it's failing.
The Measurement Crisis
Measurement & Attribution scores the lowest at 1.93/5.0. Only 2 of 20 companies can connect a closed deal to the marketing activity that generated it. The rest are making investment decisions — trade shows, content, digital campaigns — essentially blind.
Technology Isn't the Problem
Technology Stack scores highest at 3.58/5.0. These companies have invested in CRM, marketing automation, and analytics tools. But the tools are underutilized because the operational processes to feed them don't exist.
The Growth Team Gap
Growth Team Architecture averages 2.42/5.0. Eight companies score 2.0 or below, meaning the founder/CEO is still the primary growth engine. This pattern correlates perfectly with composite scores below 2.6.
What This Means for You
A composite score of 2.86 means the average Italian industrial tech company is operating at roughly 57% of its growth potential. The gap between the top performer (3.7) and the bottom (1.6) represents millions in unrealized revenue.
The companies at the top didn't get there by hiring more salespeople. They built systems — operational infrastructure that generates pipeline, shortens cycles, and converts more pilots into production.