Articles & Deep Analyses
Original research, strategic frameworks, and practical insights for robotics and industrial automation companies looking to scale their growth operations.
Your Technology Works. Your Pipeline Doesn't. Here's How to Fix It.
Every robotics founder tells some version of the same story. The product is proven. Customers love it. Pilots succeed. And yet — revenue has plateaued somewhere between €2M and €8M.
Why 40–60% of Automation Pilots Never Reach Production
The technology works. The customer is impressed. Then the deal stalls. Industry data shows the failure is almost never technical — it's operational.
What Your Last Trade Show Actually Produced (And How to Find Out)
You spend €50K–€150K per major event. You collect business cards. Six months later, you can't connect a single closed deal to the booth. Here's how to fix that.
Breaking the Founder Ceiling: When the CEO Is the Sales Bottleneck
Eight of the 20 companies in our benchmark score 2.0 or below in Growth Team Architecture. The pattern correlates with composite scores below 2.6 in every case.