Asset 04 — Revenue-Producing Asset

Industry-Specific ROI Engine

A branded calculator that lets prospects prove the business case to themselves — turning every completion into a warm lead with self-reported data.

Timeline3–4 weeks for a single-vertical engine

Context

The number one objection in enterprise robotics sales is: 'Prove the ROI.' Most companies answer with a generic slide in a pitch deck. The prospect doesn't believe it because the numbers aren't their numbers. A custom ROI Engine reverses this — the prospect inputs their own data and gets a personalised payback analysis in under two minutes.

The Outcome

This is not a tool. It's a lead generation machine that also shortens every deal already in your pipeline. Once the calculator is live, every sales conversation starts with the prospect's own numbers — not your claims about a typical customer. The ROI debate is over before the objection can form. Every completed calculation is a qualified lead who has already convinced themselves of the business case.

Best Fit

Companies with at least 3 reference deployments where measurable outcomes (productivity gains, labour savings, downtime reduction) have been documented. Highest impact for cobots, vision systems, warehouse automation, and any segment where the buyer is comparing automation against human labour cost.

What You Receive

A branded, interactive ROI calculator hosted on your site or as a standalone link.

What's Included

Branded interactive calculator, hosted on your site or as a standalone link, working on desktop, tablet, and mobile
Labour cost savings model with shift-level granularity: base wages, overtime premiums, benefits, turnover and retraining costs
Productivity gains projection: units per hour, cycle time reduction, throughput increases — calibrated to your real deployment benchmarks
Quality and downtime modules: defect reduction, rework elimination, robot uptime vs. human availability
Italian-specific inputs: regional labour costs, Transizione 5.0 tax credit calculations, MIMIT incentive eligibility, ANIE Automazione benchmarks
Interactive payback period visualisation: conservative, moderate, and aggressive scenarios
Total cost of ownership comparison: CapEx purchase vs. lease vs. RaaS, with 3–5 year cash flow projections
Professional PDF output the prospect can download and share internally with their buying committee
CRM integration with qualification scoring: every completion lands in your CRM with full context and an immediate alert when a high-scoring prospect completes it
30-day post-launch performance review: completion rates, drop-off points, lead quality distribution

Asset 03: Stakeholder Content Kit

Rung 3: Full Pipeline & Conversion Build

Ready to Get Started?

Book a free 30-minute call. No pitch, no commitment — just a conversation about where your growth operations stand and which asset will move the needle furthest.